Kanye West vs. Social Media

For my second post, I'm going to talk about something I briefly touched on in my last post, Kanye West. I'm sure by now everyone has seen the "I'ma let you finish" moment at the 2009 MTV Music Awards that solidified Kanye as the most hated person in America.

I for one think this event helped Taylor more than hurt her but many disagree. Nevertheless, this story was all over blogs and social media sites everywhere for weeks, portraying Mr. West as the enemy.

In this particular case, saying social media is a powerful tool would be a giant understatement. Kanye was crucified on Twitter, blog sites, and media outlets everywhere. His interruption of Taylor quickly racked up views on YouTube and even the President of the United States called him a "jackass." For the next couple of months, Mr. West was completely silent and did his best to hide from the media so this would go away.

Fast forward a couple months into 2010, and we now have Kanye West joining Twitter. How would this be received? Answer: Not great. Kanye would frequently go on rants and tweet absurd things.

People were already looking for anything and everything to bash Kanye, and this just fueled the fire. Kanye was now hated on social media and hated for participating in social media. This is a prime example of what not to do with a Twitter account. After several threats of deleting his Twitter entirely, Mr. West ended up deleting every tweet he has ever had and started fresh. He now rarely ever tweets. Perhaps he's going for that pristine image where he only ever tweets once in a blue moon so when he does, everyone thinks it's a big deal. Or maybe he's scared to tweet. I for one feel bad for the guy. Give him a break. Maybe one day he won't feel the wrath of social media rain down upon him every time he tweets. Probably not, but one can hope.