Company Twitter Mishaps

For my third blog post, I'm going to switch it up from the usual celebrity talk and focus more on companies and social media. In this instance, I'm going talk about some of the infamous social media screwups companies make. Social media is a huge part of companies today because customers can connect and interact with the business. Because of this, every single tweet and Facebook status from the company reflects upon their image. The people in charge of posting these things to the Internet must be very careful with their words.

KitchenAid is one of those companies that did not choose their words very wisely over Twitter. During the 2012 presidential election, the official KitchenAid Twitter account decided to discuss politics with its over 20,000 followers.

                           

Whoever runs the account apparently forgot to switch Twitter profiles and instead tweeted a very politically incorrect tweet. I for one have a couple Twitter accounts and sometimes mix them up myself, but one would think to be a cautious tweeter when you're getting paid to do it. KitchedAid quickly apologized, but the damage was done. KitchedAid doesn't like President Obama.

The same thing happened to Chrysler back in 2011. The Chrysler Autos Twitter account thought to take to Twitter one day to profess it's hate for some traffic.

"I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f***ing drive"

 This F-bomb filled tweet was sent to its 7,000 plus followers. Chrysler apologized as well, but these things don't sit too well with customers, and one mishap like this can ruin your reputation.

Bottom line: think before you tweet/post. Choose your words carefully because one slip up can really damage your brand image and reputation. Social media is great with connecting to people, but make sure whoever runs the social media department is a professional that doesn't tweet stupid things. Your company does not ever want to be in the position that KitchenAid and Chrysler were in.